Shepherd also shared how operators can roll out digital adoption in phases: begin by encouraging auto pay, require it for new move-ins, transition legacy tenants to online payments, and eventually make auto pay standard. The result is not just cleaner billing, but happier customers—those on auto pay are 40% less likely to leave after a rent increase and twice as likely to leave a positive review.
Looking ahead, James previewed new CCStorage tools launching in 2026, including advanced two-way messaging and dashboards that help track digital engagement. “Automation isn’t just about efficiency,” he said. “It’s how you build loyalty, reputation, and long-term success.”
For more insights and to explore technology that boosts retention and property value, visit ccstorage.com and tune in to the Self Storage Insight Podcast for future episodes.
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