That mindset led to rapid growth. After a slow initial lease-up, demand surged, and Hilltop expanded. But the real turning point came when the team began adding complementary services—a retail grill shop, a commercial kitchen, and eventually a full-scale food truck park. What started as a simple way to draw traffic quickly evolved into a destination that now attracts thousands of visitors on busy weekends and supports multiple revenue streams across the business.
Throughout the conversation, Trouper emphasizes a relentless focus on customer experience. From premium security and thoughtful facility design to family-friendly amenities, entertainment, and community events, every detail is intentional. The result is remarkable loyalty, customers who remain even after selling their RVs and strong demand for Hilltop’s upcoming climate-controlled self storage expansion.
The bigger takeaway is clear: storage doesn’t have to be boring. Operators who focus on experience, community, and creativity can differentiate themselves in competitive markets, increase customer retention, and unlock entirely new opportunities for growth.
For a fresh perspective on building community, enhancing customer experience, and creating new revenue streams around your facility, tune in to this week’s episode of the Self Storage Insight Podcast.
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