The latest episode of the Self Storage Insight Podcast dives into six surprising statistics that reveal just how much technology impacts tenant retention and property value. Host James Shepherd breaks down key findings from internal CCStorage data and national studies—showing that even small digital habits, like setting up auto pay or creating an online account, can lead to major gains for operators.
What started as a simple curiosity turned into powerful insight: tenants on auto pay stay 29% longer, those with online accounts are 25% more likely to stay a full year, and facilities using text reminders see 40% fewer delinquencies. Across hundreds of locations, one pattern stands out—automation directly drives loyalty and smoother operations.
Shepherd also shared how operators can roll out digital adoption in phases: begin by encouraging auto pay, require it for new move-ins, transition legacy tenants to online payments, and eventually make auto pay standard. The result is not just cleaner billing, but happier customers—those on auto pay are 40% less likely to leave after a rent increase and twice as likely to leave a positive review.
Looking ahead, James previewed new CCStorage tools launching in 2026, including advanced two-way messaging and dashboards that help track digital engagement. “Automation isn’t just about efficiency,” he said. “It’s how you build loyalty, reputation, and long-term success.”
For more insights and to explore technology that boosts retention and property value, visit ccstorage.com and tune in to the Self Storage Insight Podcast for future episodes.