Scaling Smart: Lessons from Multifamily to Multi-Location Self Storage

James Shepherd, founder of CC Storage, interviews Brandon Michael, a self storage investor who turned his first property into a growing portfolio of six facilities. Brandon talks about starting from scratch—rebranding, managing tenants, and learning the ropes of operations—and how he built success through persistence and community connections.

He emphasizes the importance of local marketing, noting that establishing a presence both online and in-person can make all the difference in driving occupancy. As the industry moves toward greater automation, Brandon highlights how technology and efficient systems help owners save time and focus on growth.

For anyone looking to enter or expand in the self storage business, this episode offers practical insights on financing, partnerships, and building a reputation that attracts both customers and investors.