<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1668990363606299&amp;ev=PageView&amp;noscript=1">
Self Storage Insight Blog

Real Estate vs. Self Storage? Which is the better investment?

Amidst the global challenges of COVID, discover how Powell ventured into the self-storage domain, the role of remote management, and key industry insights.




Powell's Journey into Self Storage: From Real Estate to Rapid Expansion

In the recent podcast, Powell took us on a fascinating journey of how he ventured into the self-storage business. With a background in real estate and an eye for new asset classes amidst the COVID crisis, Powell's experience and insights offer a unique perspective for anyone considering diving into this intriguing industry.

The Beginnings

It all started when Powell, an astute real estate investor, began searching for a new asset class during the COVID pandemic. The global health crisis had reshaped many industries, and Powell saw an opportunity in the self-storage sector. His foray began modestly, with a small facility that was only 65% occupied. Rather than being daunted by this figure, Powell viewed it as a challenge and an experiment to "test the waters."

Fast forward to today, Powell has expanded his empire to an impressive 16 facilities, boasting over 5000 units. That's a remarkable growth trajectory in such a short span!

The Remote Management Edge

Key to Powell's rapid growth in the self-storage industry has been his collaboration with a remote management company. Such partnerships have allowed him to scale more efficiently, ensuring that each facility runs smoothly without requiring his constant on-site presence.

The self-storage industry itself has undergone a significant transformation in the recent past. There's been a notable shift towards the acceptance of remote management. This change can be attributed to advancements in technology, changing consumer expectations, and the aftermath of the COVID-19 pandemic that accelerated the adoption of remote processes across industries.

Industry Dynamics: Post-COVID Era

However, every industry has its set of challenges. While the self-storage sector saw a spike in interest and occupancy levels during the pandemic peak, there has been a recent decline in both occupancy and rates. This can be attributed to the stabilization of situations post-COVID and the normalization of market dynamics.

Yet, Powell remains optimistic about the future, especially concerning remote management. He believes this trend is here to stay and will only gain more momentum in the coming years, allowing self-storage businesses to run more efficiently and at lower operational costs.

Self Storage vs. Multifamily: A Comparative Insight

Diving deeper into the podcast, Powell also shed light on some of the distinguishing factors between the self-storage and multifamily asset classes. A few notable differences include:

  1. Competition: There are significantly more facilities and competition in the multifamily sector compared to self-storage.
  2. Lending Uniformity: Multifamily investments see a higher uniformity in lending practices.
  3. Maintenance Needs: One of the primary advantages of self-storage units is their lower maintenance requirements compared to multifamily properties.

Guidance for Aspiring Investors

To those keen on exploring the self-storage investment arena, Powell has some golden advice. He urges newcomers to the industry to connect with experienced players. Platforms like meetups, podcasts, forums, and other community gatherings can be invaluable.

Engaging with those already thriving in the industry can provide new investors with a wealth of knowledge, inspiration, and even opportunities for lucrative deals. These interactions offer a firsthand insight into the industry’s best practices, pitfalls to avoid, and avenues for growth.

In Conclusion

Powell's journey from starting with a single, under-occupied facility to managing a sprawling network of 16 establishments is nothing short of inspirational. His strategy of leveraging remote management, staying informed about industry trends, and networking extensively have been key contributors to his success.

As the self-storage industry continues to evolve, adapt, and grow, Powell's story serves as a testament to the power of vision, adaptability, and the importance of continuous learning. Whether you're an investor eyeing the self-storage space or just someone intrigued by business growth stories, Powell's experiences offer a wealth of insights and lessons.
Here is Powell's Instagram and LinkedIn


Comments (1)