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Self Storage Insight Blog

How Social Media is Transforming Self Storage Management

William Tin began his career in the self storage industry over a decade ago. Initially, he worked in a custom framing shop in Boston, which unfortunately closed during the recession. Looking for new opportunities, he found an assistant manager position at a self storage facility that offered free training. Despite having no prior knowledge of the industry, he embraced the opportunity and quickly developed a passion for the business.


Evolution of Facility Management

Since joining Teknicks Self Storage in 2020, William has witnessed significant changes in managing storage facilities. The COVID-19 pandemic accelerated the reliance on digital platforms, particularly social media and online reviews. Platforms like Facebook and Google Reviews have become essential for attracting and retaining customers. Potential renters often consult online reviews and seek recommendations from friends before choosing a storage facility.

The Role of Social Media

In today’s digital age, social media is a crucial tool for marketing and customer engagement. At 10x Self Storage, social media advertising and consistent posting are key strategies. William ensures that posts are made at least three times a week, sharing promotions, storage tips, and updates. These posts are also shared within community groups to broaden their reach. This strategy has proven effective in generating inquiries and attracting new customers.

Emphasizing Security and Convenience

Security is a top priority at 10x Self Storage. The facility is equipped with 36 CCTV cameras covering both the interior and exterior areas. Additionally, climate-controlled units ensure that sensitive items are protected from extreme temperatures. The facility features multiple loading areas and docks, allowing customers to easily transfer their belongings. These features, combined with budget-friendly rates, make Teknicks Self Storage an attractive option for many renters.

Enhancing Customer Service and Building Partnerships

Excellent customer service is fundamental to the success of a self storage facility. William emphasizes maintaining a clean, safe, and well-organized environment. He handles various tasks, from cleaning units to assisting customers with their needs. The facility has also established a partnership with a reliable moving company, providing an added convenience for customers and fostering mutual business growth.

Navigating Challenges in Self Storage Management

Managing a self storage facility involves juggling multiple responsibilities, including marketing, sales, customer service, and maintenance. William highlights the importance of being versatile and responsive to customer needs. He believes in offering a personal touch, understanding customer concerns, and providing tailored solutions. This approach not only enhances customer satisfaction but also encourages positive word-of-mouth referrals.

Practical Advice for Prospective Renters

For individuals considering renting a storage unit, it’s advisable to contact multiple facilities and compare their services. While cost is an important factor, it’s equally crucial to assess the quality of service, security measures, and additional amenities offered. A facility that prioritizes cleanliness, security, and customer service, even at a slightly higher cost, can provide greater peace of mind.

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