Ben Shirey shared how his own path into the industry began during the construction boom of 2020, when demand for storage skyrocketed. After stepping away from contracting, he joined forces with James to help grow CCStorage—a software company built to simplify operations for facility owners. Through the podcast, they’ve seen common challenges repeat: small operators struggling to automate processes, mid-size owners learning to scale without being tied to on-site management, and large enterprises working to improve reporting and efficiency. Across all stages, automation and smart technology have become the key to sustainable growth.
Looking ahead, both James and Ben agreed that technology—especially AI—will continue to shape the industry. From fully automated rentals to advanced reporting and data-driven insights, the future of self storage is increasingly digital. Operators who adapt early will gain an edge, while those using outdated systems risk being left behind. As Ben put it, “Self storage is a fun industry full of great people and opportunities—but success now depends on how well you use technology.” For more insights and to explore solutions that can reduce costs and modernize operations, visit ccstorage.com and tune in to the Self Storage Insight Podcast for the next 100 episodes.
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