On this episode of the Self Storage Insight Podcast, Matt Markham sits down with James Shepherd—founder and lead investor in CC Storage—to talk about the origins of the software, how payments shaped its direction, and why dual pricing is transforming the self-storage industry.
James shares how CCStorage began as a simple invoicing tool, eventually evolving into full software when the market was ready. COVID accelerated the need for remote payment solutions, pushing smaller operators to adopt card processing. Combined with the introduction of dual pricing—offering transparent choices between card, ACH, or cash—CCStorage eliminated software fees and gave owners a powerful competitive advantage.
With years of payments expertise, James explains why differential pricing models like dual pricing are not only compliant but also create a fairer and better experience for tenants. He also highlights CCStorage’s unique ability to migrate stored payment data and gate codes, ensuring operators can transition smoothly without losing customers.
As James puts it, the goal isn’t to “trick” tenants—it’s to give them choice, save operators money, and increase the long-term valuation of their facilities.
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