Independent self storage operators are facing more competition than ever—but trying to match the strategies of large REITs isn’t the answer. In this episode of the Self Storage Insight podcast, Ben Shirey and Matt Markham break down key takeaways from the Mid-Atlantic Regional Show and share how smaller operators can stand out by focusing on customer experience, sustainability, and long-term business goals.
They discuss why following big-box tactics like deep move-in specials and dynamic pricing can hurt more than help, especially for facilities with limited resources. Instead, they encourage owners to double down on what they can control—local branding, customer relationships, and operational efficiency. The conversation also emphasizes the importance of aligning with the right software and service partners that support your goals, not just sell a product. Bottom line: success in storage comes from building a business you're proud of—not chasing unsustainable growth.